Fish farming is big business in Bangladesh. The bigger and healthier the fish, the higher the profit. USAID is helping companies use natural hormones found in the pituitary gland of fish to help farmers breed larger, healthier fish. This secret ingredient is extremely valuable – $90 per gram, to be exact (that’s equal to one crore taka per kilogram!) – and is helping companies like United Agro boost sales and export to countries around the world…while consumers enjoy fresh, tasty fish.